At Norrøna, we strive for zero waste,” says Jørgen Jørgensen. “We managed to repair 20,000 out of 22,000 repairs and warranty cases. The collaboration with Hilde and Recouture is a really cool initiative to give the products we can’t repair a completely new life.
Hilde gains access to these Norrøna garments, studies them with her distinctive perspective and transforms them into stunning, exclusive fashion icons. It’s a real joy that the Norrøna x Recouture Collab is now being showcased at Norrøna Flagship Stores around the world, so more people can get a closer look at these incredible products and decide if they want to invest in one themselves.
New collaboration
Together, we’re transforming the broken into something new and unique —respecting what already exists while pushing boundaries in how we use it.
Infused with the artistry of traditional woven craftsmanship, resulting in one of a kind design. Each as unique as the story behind it.
Together, let’s waste less and reinvent more. One piece at a time.